Beyond Their Years: Behind The Alarming Obsession Gens Z And Alpha Have With Skincare And Anti-Aging

“The Sephora fascination started at 11,” says Rosy Sandhu, M.D., an internal medicine specialist, founding director of Neem Medical Spa, and mother of a now 12-year old daughter. “And it started not just with her, in fact. It was almost a peer pressure to be part of the cool group of girls. There’s so much going on in beauty influencing that they want to go to the mall or to Sephora together and just look at skincare.”